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VSCO FILM // BEFORE AND AFTERS, WORKFLOW, ETC.

thirteen years ago i fumbled my first roll of film clumsily onto a metal roller in the dark, emerged into the light, dumped some D-76 into my tank and started agitating...when i finally yanked that roll of film out of the tank and saw my first set of images i was hooked on photography. the following two years i took every black and white and color film class at my local college and shot every film and camera combo i could get my hands on. i loved film and photography more than a fat kid loves cake.

fast forward a few years and through a number of events we had stumbled our way into wedding photography and headed down what would eventually become our greatest adventure. upon starting the image is found in 2002, we made the decision to shoot all of our professional work digitally. our processing has changed over the years, but the look of the films we learned on were always the gold standard in our eyes. let's be honest though, nothing we processed digitally could even come close to the look and feel of the film images we got back from the lab. so we did the best we could with what we had and satisfied our appetite for film by shooting lots of our personal work on it.

fast forward to mid 2011and an opportunity came up that would change all of this. a band of amazing folks were putting together a startup called VISUAL SUPPLY CO with BIG ideas to create a revolutionary set of new tools for photographers. it was an incredible honor when they asked me to come on board and an exciting challenge to be a part of developing a new way of processing for photographers. countless hours of testing, developing, and testing some more VSCO FILM was born and i can honestly say that i have never been more excited about post processing our images. the colors, tones, contrast, grain, and everything else i love about shooting film has been perfectly emulated, developed, and matched so that i can process my digital images exactly the way we've always wanted. as if that wasn't enough, the time savings we're experiencing while delivering a superior product for our clients is a major bonus.


BEFORE VSCO FILM our workflow looked like this:

process RAW image for basic adjustments: white balance/exposure/brightness/etc...this process would normally take me an average of 8 hours per wedding. because of this massive time suck, we would regularly outsource this process, to the tune of a few hundred dollars per wedding. once the basic RAW processing was complete, that level of processing was what our clients would see in their online gallery, facebook, proofs, digital negatives, etc. then if our clients had ordered an album, prints, etc. those images would be brought into photoshop individually and retouched and have our blend of actions run on them to give them our "look."

WITH VSCO FILM our workflow looks like this:

we import all RAW images into lightroom 4 and in the "apply during import" dialogue i'll apply one of my go-to films that consistently deliver the look we love, in our case this is usually kodak portra 400++ or fuji 160C++. this speeds up our workflow in a number of ways: first, assuming our images are exposed well and the white balance is close (we shoot most wedding images in auto white balance) then that initial film setting usually gets the images 90% to where they need to be, and to be honest a majority of the images we deliver don't need much more than that initial setting. for the images that do need some more tweaking we'll make a quick run through in the quick develop panel making slight adjustments as needed. for any blocks of images that need the look of a different film (most commonly for blocks we'll switch to monochrome) we'll just apply that film setting to that group and continue on. once the processing on the set of images is finished, they are presented to the clients in this stage, with no further work needed on them to give them our "look" and the only additional work that would be done to any images for albums, prints, etc. would be minor retouching in photoshop or any dodge/burn finessing of the image. with this method of processing, we are ripping through 800-1000 image weddings in 2-3 hours tops, and delivering a much more finished, and polished look for our clients than we ever were before. HAPPY DANCE!


SOME THINGS WE LOVE ABOUT VSCO FILM:

- faster processing. as i mentioned above, my post time on an average wedding dropped from 8-10 hours to 2-3. yay for more time living not in front of the computer :)

- a consistent look to all our work. since we're using the same 3-5 films for all of our images, there is a visual continuity to our body of work.

- when processing, i'm thinking like a film shooter. having shot film since i started, i enjoy the lack of options when you're out shooting in terms of what look your images will have. "well, i have a roll of portra 400, a roll of tri-x, and a roll of tmax-3200 with me, which one works for this situation?" the lack of choice is wonderful! with VSCO FILM i force myself into that same lack of choice which, in my mind, makes processing more enjoyable and way more efficient. just like with film, with VSCO FILM you quickly learn your favorite films and learn which ones apply best in certain situations. i know that my stock of films i'll choose from in VSCO FILM is only 4 or 5 so any decisions i have to make while processing can be done on the fly and i know what results i'll be getting with each one.

- my goal in lightroom is to get in and out as quickly as possible while still delivering an amazing image for our clients, so while our processing is usually a "one and done" situation, for some truly special images, or the truly stubborn ones, there are a plethora of options in the supplied toolkit to fine tune and customize our results.

- subtle results that let our images do the talking, not the processing. after 10+ years as a professional photographer, i've come to realize that over the years, the images that have stuck with me and made an impact have never done so because of the processing on the image, it was the image. i love that with VSCO FILM the processing of the image, while it looks incredible, is subtle and does not distract from the heart of the image.


ONE THING WE HATE ABOUT VSCO FILM:

- the uncontrollable urge to go back and re-process everything i've shot digitally over the past 12 years.



to see some before and afters of images we've processed with VSCO FILM in adobe lightroom 4, ROLL YOUR MOUSE OVER THE IMAGES BELOW

to pick up a set for yourself or learn more, GO HERE < - - -

VSCO



kodak portra 400++


fuji 160C++ / darker skies ++


fuji 160C++


kodak tri-x +


kodak portra 400++


kodak portra 800HC / orange skin fix


fuji 160C++


kodak tri-x 400+


kodak portra 400++


fuji 160C++ / tone: fuji


kodak portra 400++ / tone: kodak


kodak portra 400++ / vignette +


fuji 160C++


kodak portra 400++


kodak portra 400++


kodak portra 400++


DMC

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JUNEBUG WEDDINGS // BEST OF THE BEST 2011

whoa, we're insanely honored to be featured among some of the best wedding photographers in the world in this year's JUNEBUG WEDDING'S THE BEST OF THE BEST 2011! we have been included for the last three years now and the caliber of work being created in wedding photography today just keeps getting better and better! looking forward to stepping up our game for this upcoming 2012 season to keep up :)

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introducing...BIG WHITE BOX

we are so excited to announce BIG WHITE BOX, our new studio for fresh, clean, personality filled portraits of kids. when we built out our new studio, we couldn't wait to fill it with crazy kiddos and create portraits of them they wouldn't be embarrassed by when they grew up. we are loving every second of these sessions and invite you to come take a look at what it's all about!

please stop by and take a peek around the big white box site - - - > THEIMAGEISFOUND.COM/BIGWHITEBOX

p.s. we hate to break it to you, but the holidays are right around the corner and if you or any of your friends are looking for radical pictures of your kids before the holidays, now's the time to book your session! please EMAIL US for more info or to schedule your session.

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WE BUILT A STUDIO...THEN WE PARTIED

we've had a studio space (our old studio) since back in the beginning of 2005, and earlier this year when we were finally finishing off our lease we went out on the hunt for a new and improved space to house the image is found. our previous studio space was 800 square feet of loft space on the second story of a pretty janky building in downtown oceanside. we made the best of what it was but after many years of dealing with the no parking, a shared bathroom with all the other tenants (one of which was a nasty barber shop who insisted on shaking hair out all over the toilets in the bathroom), no street visibilty, no heat or AC, and a nose melting odor from the nasty pizza shop downstairs, we knew it was time to move on. in looking for a new space our "must haves" list was as follows:

* street visibility
* our own bathroom
* our own parking
* larger than 800 sf to accommodate a meeting area, work space for three people, and a shooting space
* a landlord that would allow us to do whatever we wanted to the space
* close to our home in oceanside

well after looking for weeks at many bleak options, we finally stumbled upon a newly vacated space right down the street from our house. like, exactly one mile from our house! it sits smack dab on pacific coast highway right near the juncture of oceanside and carlsbad just a few blocks from the cool breeze of the pacific ocean. this space met everything on our list&street visibility? yup, over 2500 cars per day pass by! our own bathroom? yup. private parking? yup, four spots! bigger than 800sf? yup, 900sf. chill landlord? yup. close to our house? yup. we were giddy.

after some lease negotiations, lots of "oh my crap should we do this" conversations between us, we pulled the trigger, signed the lease and got the keys to our new space in the middle of february. party on.

oh crap.

what happened over the next three months preparing the studio for it's grand opening was nothing short of insanity. we we started to conceptualize and design out the space we said a simple little sentence that would make our lives a living oh my crapfest, "let's build everything from scratch." in hindsight, that little sentence was a pivotal moment in the project, it was the source of endless frustrations, but also the source of our greatest inspiration and innovation moving forward. our previous studio basically looked like an IKEA catalog, i think literally everything in there was from the big blue box, minus our office chairs. our personal challenge started with "let's not buy anything at IKEA this time" and slowly morphed into building essentially everything for the new space besides our chairs and the couch. home depot became our second home with well over one hundred trips there over the course of our build. the only things we didn't do ourselves for the build was a wall demo, painting, and putting epoxy on the floors&everything else was done my myself, jaclyn, my father (who's skill, patience, and sacrifice was an absolute life saver), and a few wonderful friends who came by to help out.

throughout the entire build we kept a tumblr with updates of all the projects and behind the scenes photos of the buildout, you can check that out here - - - > www.THESTUDIOISFOUND.TUMBLR.com

below are a few random photos from the buildout....


finally...after three solid months of blood sweat and tears and working literally down to the very last minute before our studio grand opening party at long last...IT WAS TIME TO PARTY!!!

our dear friends from SHADE TREE FILMS put together this documentary of our grand opening, and i know we're totally biassed since finishing this place was like giving birth, but we think it's the best video ever made. a million thank you's friends :) :) :)

our grand opening night is still a complete blur to us, but the support, congratulations, and encouragement we felt from the 100+ friends, family, and clients that evening was second only to our wedding day. luckily there were plenty of photographers there, which we supplied with a bunch of instax cameras and plenty of film which they made good use of...check out all of the INSTAX PHOTOS FROM THE GRAND OPENING.

our SMILEBOOTH was also in full robot party mode all night...clicky click the video below to see all of the pictures very very fast.



below are some images of the studio completely finished just minutes before the first guests arrived for the grand opening. a HUGE HUGE HUGE thanks to our dear friend nellie from STEMS DESIGN STUDIO for providing the florals and decor bits for the party. another GIGANTIC thanks to our dear friend ashley parsons who along with her husband and fellow mammoth man jeremy flew all the way out from kansas city to attend and take these fantastic photos of our space.

a million thanks could never be enough to truly express our gratitude to the following friends for the parts they played in helping make our studio and grand opening party amazing. hugs and high fives friends!

MY SUPER DUPER DAD

STEMS DESIGN STUDIO

SHADE TREE FILMS

EVENTS OF LOVE AND SPLENDOR

THE FLASHDANCE - provided a custom playlist made specifically for our grand opening party, which we still listed to almost daily we love it so much. if you'd like to make your ears happy, you can download the playlist here ---> part one ---> part two ---> part three (right click/save as to download)

THE PARSONS

GARY CHRISTENSON

JOSH ELLIOT


now that the studio is finished and we've been settling in for a few months we can't wait to share what we've actually be using it for...but that will have to wait for another post another day :)

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TOP TEN WEDDING PHOTOGRAPHERS 2011

we would be lying if we said we didn't jump up and down like giddy school girls when we received notice that american photo magazine had chosen us as one of the top ten wedding photographers in the world. what. whaaaaat. WHAT!?!??! we're still not quite sure how we ended up listed among so much incredible talent but needless to say we are absolutely and truly honored. truly. omg.

the article is now online over at AMERICAN PHOTO.

we would like to throw out a special thank you to both of our parents who's support of us, our marriage, business and especially all the help with watching our loinfruits while we shoot have made it possible for us to devote time to this craft we love. also, to all of our photography friends, thank you for constantly supporting, lifting, and challenging us to move higher bigger better faster stronger in this crazy wild world of wedding photography. we love you all.

the article features images from RACHEL AND ANDREW'S DESERT SESSION and LEE AND CAM'S AUSTRALIAN WEDDING :) the magazine should be on shelves now if you want to grab a copy, or if you're into digital formats you can get one here.
a HUGE CONGRATS and HIGH TENS to our friends and fellow top ten-ers!

jesse and whitney of our labor of love
jonas perterson
marcus bell
parker j pfister
dina douglass
yervant
camille and chadwick of jonetsu studios
greg gibson
me ra koh

*listed in no particular order :)

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WHAT A WONDERFUL WAY TO START 2011 :)

KABOOM! we're so honored to be featured among some of the best wedding photographers in the world in this year's THE BEST OF THE BEST 2010 JUNEBUG WEDDINGS FASHION REPORT ! we have been featured the last two years as well and we've got to say, the wonderful ladies over at junebug weddings have outdone themselves with their selections this year...there is some truly mindblowing work being created in wedding photography today!!! doubly excited becasue they chose one of my absolute favorite series from rachel and andrew's desert session :) :) :)

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2010, THAT'S A WRAP!

us in THE SMILEBOOTH at our last wedding of 2010 this past saturday. we're happy. this year was amazeballs and we can't wait to jump right back into the thick of it with our first wedding in january of 2011! for now though we'll take these few minutes to breath, recharge, relax with our loinfruits, and maybe even actually blog some of the images from our weddings this year :) CHEERS!

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SAY HELLO TO OUR BRIDAL SHOW BOOTH

this past weekend, after eight years as professional photographers we did our first ever bridal show...mostly to promote the smilebooth for san diego couples but since we were already going to be there we tacked on a the image is found side too.

WHAT A PROJECT!!! as with anything we seem to do we bit off more than we could chew and decided to build EVERYTHING from scratch!!! we constructed all the corrugated metal wall panels at our house in four by eight foot sections...framed and secured every individual piece of wood panel on the table, media cabinet, and booth divider wall, a total of over 400 screws...all requiring pilot holes!!! we also placed the floor in the booth, custom built all the lights, and sign holders. WHEW!!! this was seriously a monumental undertaking that looked waaaaaaaaay easier on paper when we drew it out but in actuality took a couple weeks of late nights filled with construction, trips to home depot, laughing, swearing, smashed fingers, and cut hands. oh, and to make matters even more fun it took over 3 hours to load everything into two cargo vans and transport it to the bridal show, then over eight hours to construct it all on site and another three to tear it all down after the show. holy balls it was a LOT of work.

all in all though, this booth build was a biznitch to complete but after seeing it all put together we were both SO SO SO SO SO pleased with how it all came together! we might be a little partial but it was definitely the bell of the ball and was a huge hit with couples and fellow vendors :) :) :)

a HUGE HUGE HUGE thanks to our associate photographer and friend extraordinaire CHANTASTIC and his lovely wife nellie for their help with the concepting and construction of this gigantabooth!

sooooo...here she is, 10x16 feet of the image is found / smilebooth handmade goodness :)

smilebooth wall of fame :)
this media cabinet was such a challenge to construct! it houses two apple TVs powering two flush mounted 20" apple cinema displays (one showing a slideshow of the image is found images and the other with smilebooth images) and behind the displays was the printer for the smilebooth spitting prints out of a small slot into a catch bucket. the cabinet was 2x2 feet square and stood 6 feet tall! it also had a pressure mounted shelf for the smilebooth postcards between the slats and our signs mounted on top.
handmade light fixtures...SO SO SO stoked on these!!!
everything looks cooler on corrugated metal :)
albums albums and more albums from our friends at renaissance :)
the best booth accessory of all, my lovely wife :)

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ONE OF THE BEST COMPLIMENTS EVER :)

...an excerpt from a text message conversation with a potential client :)

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THE PERSONAL BLOG IS AAALIVE!!!

being a parent and a photographer is weird. we have this awesome gift to document life so when our family life is happening all around us, we try to always be shooting it. we truly feel that while our work for clients a HUGE part of our lives and something we're deeply passionate about, documenting our family is the most important work we can do. for many of you that have been following this blog for a while you've seen our dear grace grow up, jasper be born, our travels, and lots of things inbetween. while we love posting personal images on this blog (and will continue to do so), the quantity of personal images that we're creating now would totally overtake this blog...

sooooooooooo we've come up with a solution for our gazillion personal images...announcing our brand spankin new PERSONAL BLOG!!!

stop on by and take a peek around :) we've filled it up with all of the important images we've taken since the beginning of the year. lots of film pics, videos, random stuff, pics from back in the day, tons of pics of the kiddos, trips, etc. we've also made it a goal to shoot pretty much all of our personal life on film, so you'll find plenty of film luvin on there too! if you're into it, you can add it to your RSS reader too :) ENJOY!

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